The Swiss made unisex South Lane Pure watch features a 38mm round matte black PVD case and a precise Swiss Quartz Ronda 762 movement. The simple plain background paired with small screws to tell time give it a classic feel, with a twist.

The watch is water resistant to 5 ATM, 50 meters depth and has a sapphire crystal glass. The classic but inventive design combines minimal Swedish design with avant-garde detail for creating a truly unique Scandinavian inspired watch. We call it Bold Minimalism.

Every watch band is interchangeable. Handmade in Italy, using fine Italian calf leather, every watch strap is made to drape comfortably across men and women’s wrists.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

All international shipping is Free of charge and including Import Taxes via UPS. We are happy to provide a refund or exchange of goods within 14 days of purchase, as long as items are in their original, unused condition. If goods are faulty or damaged we'll pay your return postage.