Launched in 2011, South Lane is a Scandinavian accessories brand with a focus on an understated yet striking aesthetic. Originally inspired by fashion and architectural trends in Stockholm’s artistic Södermalm district, the brand’s ethos is Bold Minimalism.

Retaining its avant-garde aesthetic and Scandinavian minimalism, the new AVANT collection refines its roots, combining its artistic Swiss-made craftsmanship and premium Italian leather with industrial edge and luxury feel.

The AVANT timepieces are individually hand-scratched, resulting in a raw, industrialised and avant-garde detailing where no two pieces are the same.