Launched in 2011, South Lane is a Scandinavian accessories brand with a focus on creating minimalist designs that stand out. Originally inspired by fashion and architectural trends in Stockholm’s artistic Södermalm district, the brand’s ethos is Bold Minimalism.

Retaining its avant-garde aesthetic and traditional Scandinavian minimalism, which propelled the brand into the world of high fashion, the new 2017 collection continues to push the envelope of design.

AVANT refines its roots, combining its artistic Swiss-made craftsmanship and premium Italian leather with industrial design, to produce a modern timepiece that redefines luxury watch design.

Drawing inspiration from East London’s industrial architecture and concrete textures, the new AVANT collection is individually hand-scratched, resulting in a raw, industrialised and avant-garde detailing where no two pieces are the same. Combining industrial edge and luxury feel, the new AVANT collection redefines the modern timepiece.